Twee reclamemannen lezen een verhandeling over consumer-neuroscience, het voorspellen van consumentengedrag en besluiten zich erin te verdiepen.
Twee neurowetenschappers raken geïnteresseerd in studies naar consumentengedrag omdat in de praktijk van alle dag, de wetenschappelijke theorieën goed te staven zijn.
De vier raken met elkaar in gesprek en besluiten tot een gezamenlijke studie naar het effect van tv-commercials in het brein. Niet met EEG, zoals in Amerika gebruikelijk is, maar met de meest robuuste vorm van hersenonderzoek: MRI-scanning.
Benchmarks worden gebouwd met Effie-campagnes, Gouden Loekies en Loden Leeuwen. In 2011 vinden de eerste studies plaatst en in 2012 is er internationale erkenning met publicaties in internationale vakbladen. De oprichting van Neurensics is een feit. De rest is geschiedenis.
Steven is associate professor at the University of Amsterdam, where he is head of the Spinoza scan-center. He is in charge of all Neurensics Data Analysis and Operations, making sure you have accurate data within days. Looks a bit stern because he also takes care of finances.
Martin has thirty years of experience in marketing, having led several advertising companies before founding Neurensics. He is Chief Communications Officer and his enthusiasm may very well be the reason you contacted Neurensics. E-mail: [email protected]
Victor is full professor of cognitive neuroscience at the University of Amsterdam. As a Chief Science Officer, he guards the scientific validity of the methods that Neurensics uses. You may have seen him at a talk somewhere, displaying his excitement about neuromarketing. E-mail: [email protected]
Walter has a background in social psychology and business science, and makes sure your project runs smoothly from start to end. He translates your questions into research, and turns research into actionable insights. Always at your disposal, but likes soccer, so don't call him on Sundays.
E-mail: [email protected]
Andries is mainly responsible for all internet based research. He is also head of our R&D program, constantly designing new analysis methods for large and interrelated data sets. If things get difficult, clients may get to see him. E-mail: [email protected]
Vladimir worked for Millward Brown as a Business Unit and Client Director and decided to join the ranks of Neurensics. He combines quantitative skills with the ability to listen to the client, to provide solutions you can rely on. Neurensics is happy with him and the feeling is clearly mutual. E-mail: [email protected]
Professor Kai-Markus Müller, a neuroscientist and professor of consumer behavior
specialized in pricing research at the HFU Business School in Schwenningen, Germany,
has spent the last four years developing a research tool termed “NeuroPricing™". Neurensics decided to acquire the NeuroPricing™ algorithm in order to scale it and offer the technology to its international client base. Professor Kai-Markus Müller has joined Neurensics as Director of Pricing Research & Consulting. E-mail: [email protected]
Deborah studied Economic and Consumer Psychology at the University of Leiden. With her interest in consumer behavior and neuromarketing, she is always looking for actionable insights. She likes to dive into consumer research, and she also likes diving in the sea. E-mail: [email protected]
Dirk performed a bachelor in Neurobiology and found his passion for programming during his internship at Neurensics. He now develops new tools with the latest knowledge of data visualisation. Additionally, he is extending his skillset by performing a Master's programme in Computational Science. E-mail: [email protected]
Pauline studied Business Administration, with a specialization in Marketing, at the Vrije University of Amsterdam.
During her studies she followed courses in neuroscience which made her interested in the combination of neuroscience and business. Why people think and do things in a certain way, is a question that she finds fascinating. At Neurensics she wants to get some field experience before she hopefully starts her Master's program in Neuromarketing in Denmark next year. E-mail: [email protected]
Jill studies Psychobiology at the University of Amsterdam and is doing her thesis at Neurensics. She has always been drawn to the combination of neuroscience research and marketing. She is not sure where this interest will take her, but she is certain she will continue working in this field after she is done studying. Besides all that, she also loves design and art!
Brechje is a Psychobiology student at the University of Amsterdam and is doing her thesis at Neurensics. Before she was involved with Neurensics for the planning of the MRI-scanner. She is interested in human subconsciousness and decision making and she hopes her work here will help find the perfect track within neuroscience, just as she likes riding down tracks with her longboard. E-mail: [email protected]