Neuro & Qualitative Research

Key benefits of combining qualitative and neuro research

Qualitative research provides insight into the subjective experiences of your target audience and what they know, think, and do (knowledge & behaviour). We conduct qualitative research in a way that aligns with our (neuro)scientific DNA.
We integrate qualitative research with our neuro products. This way, we first gather the 'facts' and then – in a targeted manner – the 'stories'.
Neurodata allows qualitative data collection to focus on the factors that truly determine the success of a new campaign or proposition. If a neuro study reveals that your campaign or proposition triggers specific negative or positive emotions/associations, we discuss these with the target audience to clarify the results.
We also offer several standalone qualitative products, used for exploratory research, for instance. Our approach employs academically proven conversation techniques and tasks carried out by senior moderators.