Ad Testing | Advertising Research | Increase ROI

Proven to be effective

10+ jaarresearch

1000+ ads tested

fMRI Research in the brain

We use Neuro Ad Testing to research advertising. It is a tool based on scientifically proven methods. Furthermore, we've spent over 10 years optimising this tool with 1300+ ads tested with fMRI.

We guarantee that the insights provided by Neuro Ad Testing will significantly improve your campaign results.

When are positive or negative emotions activated?

Why use Ad Testing?

Ad Testing is a Pre Test for advertising videos, print ads and banners.

Ad Testing provides insights and predicts the effect of your advertising materials.
With these insights, you can optimise your advertising campaign before it goes live.
Ad Testing reduces ad spending by cutting down on unnecessary advertising time.
Elements or scenes that don't contribute to the ad's effectiveness can be improved upon. Typically, this saves up to 10-30% of valuable media time.
Ad Testing measures both short and long-term effects.
You will learn ad's effect on consumer behaviour and if it makes your brand more valuable.

fMRI in Ad Testing Market Research

Ad Testing with fMRI
Your ad will be tested in the MRI scanner where different ad presentations and benchmarks are included for a realistic comparison.

In this paper, you'll discover why fMRI is great at predicting effectiveness.

Eye Tracking in Ad Testing Market Research

Eye Tracking
Simultaneously, eye tracking is used to follow viewers' attention and observe the ad elements they find attractive.

fMRI timeline in Ad Testing Market Research

Balance of positive and negative emotions per ad scene
With a fMRI timeline, we measure the balance of positive and negative emotions for every scene in the ad. This tells you which scenes score well and which ones need to be improved.

Predicting succes Ad Testing Market Research

Predicting purchase intention
The results from your tested ad are compared with our benchmark for Effective, Likeable and Annoying ads and concepts. The degree of correlation between the results of your tested ad and our benchmark predicts consumers' purchase intention.

Online panel in Ad Testing Market Research

Online panel for further interpretation of results
An online panel is used for the interpretation of the ad's test results: why are specific emotions activated or not activated? Additionally, we also measure more traditional KPIs, such as message transfer, brand connection and understanding of the ad or the concept.

What's in it for you?

Within 3 working days you'll receive:

A personal presentation of the results, including the fMRI results, the Eye Tracking analysis and the results of the online questionnaire.
A report containing the unique insights on the brains of your target group(s). You see exactly whether (and to what extent) the ad or concept is able to activate the brain areas relevant for activating consumer behaviours.
Advice on how to optimise and possibly shorten the ad or concept. You'll also receive important insights for the production of your next ad.
With the insights come learnings. Together with our own learnings from over 1200 campaign tests, you'll learn what can be improved or retained for future ad productions.