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8 learnings for charity organisations
Important learnings to increase donations and other desired behaviours.
NeuroBranding
Ad & Concept Testing
NeuroPricing™
NeuroPackaging
Charity
no.
1
Increase donations by making those in need more relatable
Go to learning 1
no.
2
Charity campaigns: should you use positive or negative images?
Go to learning 2
no.
3
Make donating and/or volunteering as easy as possible
Go to learning 3
no.
4
How feelings of guilt and empathy can increase donations
Go to learning 4
no.
5
Charity campaigns should not look expensive
Go to learning 5
no.
6
Reminders of mortality influence charity donation
Go to learning 6
no.
7
The behaviour of others strongly predicts our own behaviour
Go to learning 7
no.
8
Don’t immediately ask for your target donation amount
Go to learning 8