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Ad & Concept Testing Learnings
13 Ad & Concept Testing Learnings
Increase your marketing ROI using these learnings
NeuroBranding
Ad & Concept Testing
NeuroPricing™
NeuroPackaging
Charity
no.
1
How do effective ads impact our brain?
Go to learning 1
no.
2
Why having celebrities in ads don't work
Go to learning 2
no.
3
Do funny or entertaining ads influence our behaviour?
Go to learning 3
no.
4
How to make people look at where you want them to look?
Go to learning 4
no.
5
How can we taste something without actually tasting it?
Go to learning 5
no.
6
3 tips to ensure viewers stay focused during your ad
Go to learning 6
no.
7
What can coffee brands learn from Nespresso?
go to learning 7
no.
8
How to direct your audience to your logo, product or message?
Go to learning 8
no.
9
Can negative emotions have a positive effect?
Go to learning 9
no.
10
Should you show or tell the main message in an ad?
Go to learning 10
no.
11
Subliminal messaging in advertising: it can work
Go to learning 11
no.
12
How do you make someone care enough to donate?
Go to learning 12
no.
13
Is it effective to have quick alternating visuals in ads?
Go to learning 13