These companies already use our expertises
Our expertises
Understand and predict consumer behaviour
To predict behaviour, you must look into the subconscious. Why? Because our behaviour is primarily driven by unconscious processes. The driving force behind our decisions is our emotions, not our reasoning. Neuromarketing helps you uncover these subconscious processes. We're a market research agency that studies the brain to enhance the impact of your marketing efforts.
What would you like us to uncover for you?
Our methods
fMRI
fMRI is the only tool that measures both conscious and subconscious emotions and reactions deep within the brain, making the prediction of consumer behaviour possible.
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EEG
EEG is a widely used technique in neuromarketing research to measure cognitive processing, such as calculations, in order to predict consumer behaviour.
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RIAT
The Rapid Implicit Association Task (RIAT) is a neuromarketing research technique that captures direct and often subconscious (brand) associations.
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Qualitative Research
At Neurensics, we combine neuro research with qualitative research. First, we gather the 'facts' and only then – in a targeted manner – the 'stories'.
Learn moreWhat clients say about us
We believe future pricing questions should be answered using NeuroPricing® because the results are significantly more accurate than those of alternative research methods.Vildan Ekmen, Revenue Strategy Manager PepsiCo Frito-Lay, Turkije View case
Neuroscience gave us new insights that we couldn't get with questionnaires. This gave us the tools to make our ads more effective.Sandór van Mil, , Marketing manager, Bolletje, fall 2019 View case
NeuroBranding and brand association research have been essential to Smint's strong growth in these recent years.Dave Brosens, , Brand Manager Smint & Frisk View case
The brains at Neurensics
The neuromarketing research agency where you gain deep insights into your target audience, marketing, and market.
Would you like to elevate your marketing, branding, or pricing to an even higher level? Gain insights into the subconscious behaviour of your target audience and learn how to respond to it effectively? We are Neurensics, experts in the field of neuromarketing and market research. As pioneers, we started over 13 years ago in the Netherlands, exploring the place where marketing truly works: the brain. We now serve companies all around the world.
Curious about how we can assist you? Visit our website or contact us for a no-obligation consultation – we’re here to help.
Blogs
If sex sells, can a sexy man sell underwear?
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Angry faces: why negative emotions do work in this Monopoly campaign
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5 neuromarketing do’s & dont’s to encourage sustainable behaviour
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The secret of Procter & Gamble
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Lonneke Schrijver
Research Executive
Want to know more about our research possibilities?
